My name is Derick Bowers and in October I launched a petition on Change.org asking Jay Z to end his partnership with Barneys New York following accusations of racial profiling. As of now I have over 50,000 supporters from people of all walks of life. Even after receiving such overwhelming support, I have decided that creating a petition isn't enough. Depending on Jay Z to help create change will not suffice.
So after pondering on several long term solutions to this continuous problem, I decided to develop a campaign featuring multiple video PSA's that create a powerful awareness about the ignorance of profiling. These PSAs would be shared on the internet through social media, blogs and news sites. They would possibly feature celebrities and people of influence in our world. All monies raised will go toward developing and producing these videos, along with PR and Marketing strategies that come with launching viral videos and creating a massive buzz.
By donating to this campaign, you will be helping to create awareness on an issue that affects us all: PREJUDICE. This issue not only affects race-- but gender, religion, and sexuality as well. With your help we can create an even larger conversation, and hopefully move towards putting an end to it.
Thank you and I hope to receive your support.
Derick Bowers www.change.org/jayzbarneys